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All eyes on the S4

Following in the footsteps of the highly successful Coke Zero 007 stunt, Swisscom have produced their own prankvertising campaign that challenges the public to stare at the new Galaxy S4 for a whole minute. An easy task one might suppose, but not when Swisscom throw in a few distractions…a couple arguing, a folk musician, dirt bikes and the pièce de résistance, a hot dog seller on fire.


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