Articles

Attention spans are shrinking. In 2000 the average attention span of an average internet user stood at 12 seconds, fast forward thirteen years later and that figure has dropped to just 8 seconds (which according to some estimations is less than that of a goldfish). To internet marketers and advertisers, ... Read More »

If you’re running a successful business then you obviously have a set of skills and an acute knowledge of your industry. Video has an amazing ability to demonstrate genuine personal expertise, establishing you or your brand ambassador as verifiable experts and raising the status of your company as trustworthy leaders ... Read More »

Now, we’re starting with the promotional video because quite honestly, it’s the most amorphous type of video you can create. As the name implies, this type of video promotes…something, anything! It could be a business, a product, an event or even just aiming to raise a brands profile. Confusion is ... Read More »

While everyone was running around, overly concerned with their SEO performance and their position on the Google SERP – others were circumventing the whole process and ending up on top. Those people were using video, smart cookies.   Video increases the likelihood of a front-page Google position by 53 times ... Read More »

  The Miracle Machine, an innovative device that turns water in to wine in just three days has been revealed to be nothing more than an elaborate publicity stunt. Perhaps due to the continuous innovation being facilitated by crowd-funding platforms like Kickstarter, The Miracle Machine proves we’re becoming complacent in ... Read More »