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Honda Everywhere

You’ll have to excuse the Flash embed on this one, but it seems this animation for Honda of Southern Africa is a bit of a rarity. I had to include it though because of its wonderfully unique animated style that has been created by DDB South Africa.

The short, animated by Ned Wenlock of Hoverlion includes subtle nods to moments of Honda history and South African heritage and the rolling landscape is peppered with local incongraphy, such as hotel images and rickshaws  that are commonly found in Durban, and the Johannesburg skyline towards the end. This visual blend creates a very localised animation for Honda, but works on a global stage as it encompasses almost all of Honda’s commercial products in a consistent evolution, akin to the very famous, live-action counterpart The Impossible Dream.

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