The ability to link to your website from YouTube videos has been a long-overdue feature of the YouTube video marketing landscape, but no longer! People, I have good news, and I have bad news.
As you might expect from the title of the post, YouTube have finally integrated one of the most sought after features on their platform, the ability to link to your website from YouTube videos, or in YouTube-speak, associated website annotations. The bad news, as usual with YouTube, is that this feature is only available to verified partners with accounts in good standing, so for many smaller video creators, you may have to wait a bit longer for this awesome feature.
As expected, the process is part of the YouTube annotations feature, that currently allows a network of internal links between videos or limited functionality. To set-up your channel to make use of the associated website annotations simply follow these guidelines below, or visit the official support page:
Step 1: You must associate a URL with your channel. If you’re a partner then head to your Settings menu click on Associated website under your Channel settings, and follow the instructions.
Step 2: Navigate to the Annotations area of your Video Manager.
Step 3: Click Add Annotation and then under Link, select the category Associated Website. [See Image]
Step 4: Put your associated domain link in the Link area, Save and Publish.
Now viewers have the ability to click through to your website from the video, accessing your full range of products, services, information and resources. While this may be a great boon to increase traffic to your website, you must remember that the Associated Website Annotations feature has been enabled in the aftermath of YouTube’s Time-Watched algorithm update, which essentially rewards creators for retaining audience engagement. Sending viewers away to your website prematurely may impact on your own YouTube SEO and ranking efforts.
However, used wisely, the ability to link to your website from YouTube videos with the associated website annotation feature further empowers quality video creators to expand upon their YouTube brands and create a fuller suite of services and experiences for their loyal fans. If you’ve had a chance to use this new feature, let us know your thoughts in the comments below.