Check out this beautiful and playful set of ads created for the Kindle Paperwhite in China.
Directed by Lucas Zanotto and produced by Troublemakers.tv for DDB China, the ad is a clever mixture of simple line animation and paper-craft props to demonstrate the features of Amazon’s Kindle e-reader. For a device that essentially exists in black and white, this novel approach does well to enliven the tech and its feature set.
While it may be a *little* similar to previous Google productions, it’s a neat little piece that deserves a watch.
If you’re in need of a animation services, try Lambda Films, an animation company Norwich.