Kindle Paperwhite | Amazon China

Check out this beautiful and playful set of ads created for the Kindle Paperwhite in China.

Directed by Lucas Zanotto and produced by Troublemakers.tv for DDB China, the ad is a clever mixture of simple line animation and paper-craft props to demonstrate the features of Amazon’s Kindle e-reader. For a device that essentially exists in black and white, this novel approach does well to enliven the tech and its feature set.

While it may be a *little* similar to previous Google productions, it’s a neat little piece that deserves a watch.

If you’re in need of a animation services, try Lambda Films, an animation company Norwich.