As a devout Chicken-lover (no, not that kind) the new Mercedes Benz commercial for its Intelligent Drive system has already become a firm favourite of mine. The spot, simply titled Chicken is beautifully basic, charming and strangely enthralling.
Handheld chickens perform a strange dance to Diana Ross’s ‘Upside Down’, demonstrating their innate body control and keeping their heads perfectly still. The bizarre sight seems at odd with a high-end car manufacture but instead is justified by the high production values, the perfect execution and the creative approach to the demonstration. A big online win for Mercedes-Benz.