Every now and then along comes an advert that really gets its message right. It focuses on one aspect of the product and then presents it in a fantastically evocative manner. I’d like to say that this commercial for the Nissan Juke does just that. Whether or not the Juke really is the car for thrill seekers I cannot say, but it’s what Nissan are trying to promote and this spot encapsulates the sentiment well.
Taking a few of the common ‘extreme sports’, the car is slowly constructed around the driver by like-minded daredevils as it free falls, performs stunts for an adoring crowd and plunges deep in to the ocean. It’s an appealing and visual transition, both between the initial shell of the car to completion and the locations from the sky to the deep.