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Nivea “Stress test”

Retina Burn is always a fan of well-conceived and smoothly executed public stunts, this effort from Nivea is the first good un’ of 2013, and it’s refreshing to see that new, creative ideas are still being found. A good public stunt is always a risky endeavour if it makes the ‘target’ uncomfortable, and while this concept at first seems a little cruel, it ultimately turns it around with good humour and a touch of intrigue as it unveils the machinations behind the whole stunt.

To see more about how this stunt was executed, have a watch of the making-of video.


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