Retina Burn Blog Video Marketing & Viral Culture Blog
Greenpeace have subverted the innocent, playful nature of everyone’s favourite building blocks to raise awareness of the commercial relationship that resides between LEGO and Shell. Since 2012, 16m Shell-branded Lego sets have been sold or given away at petrol stations in 33 countries, making Shell a major contributor to Lego’s global sales ... Read More »
LEGO: Everything is NOT awesome.
