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Tag Archives: video marketing

Defining the Promotional Video

Promotional videos for video marketing

Now, we’re starting with the promotional video because quite honestly, it’s the most amorphous type of video you can create. As the name implies, this type of video promotes…something, anything! It could be a business, a product, an event or even just aiming to raise a brands profile. Confusion is ... Read More »

Go viral using social video: the Ubisoft approach

Social Video & Assassin's Creed 3

Social video is one of the most powerful tools in the video marketer’s tool belt  but one that is inexplicably overlooked. Retina Burn looks at how to create a successful social video campaign, and analyses Ubisoft’s recent campaign for Assassin’s Creed 3. One of the major stumbling blocks for brands hoping to create ... Read More »

The Video Marketing Funnel

Online Video Marketing Funnel

The marketing funnel may be a familiar concept to many of you. For those who haven’t heard of it, it is essentially a term for the gravitational effect applied to a consumer by a number of marketing tactics, that will draw them from the fringes of curiousity about your business, ... Read More »